September 10, 2018
Ballpoint pens are the most gifted promotional products, followed by eco-friendly bags and key rings, reports the Merca2.0 Research Department. Also, these are given based on specific objectives, where one of them is that the consumer has the brand presence.
Information of the study “Promotional items 2015” of the Investigation Department of Merca2.0., Reveal what the reasons for which the consumer believes that promotional products are given to him, which vary about his age are.
First of all, “remember the brand,” where 31.9 percent of those who say it has 36 to 45 years of age, followed by 19.7 percent who have 31 to 35 years and 14.9 percent who have 26 to 30 years. Another possibility for which promotional products are believed to be given is to thank customers, where 37.8 percent are from 36 to 45 years old, 19.7 percent from 31 to 35 and 13.6 percent from 26 to 30. and from 46 to 55 years old.
“Sell more” is another option, where 40.4 percent from 36 to 35 years, as well as 19 percent who have 31 to 35 years, where those who say less this option is more than 56 years with a 6 percent.
Likewise, “impulse a purchase” is indicated by 29.5 percent of the consumers who are from 36 to 45 years, after the 22.5 percent who have 31 to 35 years of age. The least indicated by this option are customers over 56 years old with 6.63 percent.
Finally, it is “developing business relationships,” where 31.7 percent have 36 to 45 years, followed by 21.9 percent, which reveals that they are 18 to 25 years old. And, in contrast to the previous cases, it is indicated that the lowest percentage of those who affirm this, is from 26 to 30 years old, with 4.8 percent.
The study “Promotional items 2015” of the Research Department of Merca2.0., Had the participation of 368 people.